Interbrand Best Global Brand

Annual offering of brand ranking by brand consultancy Interbrand has reached its 8th year. Coca Cola stands at the top and Public Bank takes the helm for Malaysia for the first time.

According to the methodology, brand value is calculated by looking 1. sales revenue generated minue taxes, capital costs and operating costs, 2. exclusive revenue earned by the brand, and 3. qualitative brands strength score looking at several subjective measures like market leadership, trend, diversification, stability and protection, Coca Cola worth USD68bil, while Public Bank worth USD1.9bil.

If you compare this to the revenue generated in the year 2008, Coca Cola earned USD32 bil, while Public Bank earns USD3bil. For every dollar value of Coca Cola's brand it earn USD0.5, while for Public every dollar earn them USD1.6.

It does look like Public Bank make the most out of their brand than Coca Cola.