Mercedez Vito

Everyone knows the marque with the 3-point star in a circle denotes class and luxury. Rarely do we realize that this company with this marque makes commercial vehicles as well, like this Mercedez Vito which I saw last night.

It made me wonder, if a C-200 cost RM238,888, wouldn't the bigger vehicle like the van above cost even more. After all, the bigger they are the more raw materials needed, moreover we do not see many of such vehicle, making harder economy of scale.

But it's not the case, according to motortrader.com.my a standard Vito only cost RM217,888 for normal spec(exclu road tax, insurance and registration fee), more premium spec with would fetch up to RM348,888 (exclu road tax, insurance and registration fee).

How is it possible? Is the pricing by Mercedez rely on margin or price positioning? Could it be that Mercedez gain a huge profit from its luxury car by positioning the C-class at the RM200k range assuming they earn a decent margin for the Vito?