The Death of The Rocket Car

The car brand which has its origin as an aircraft company back in the early 20th century is seeing its brand winding down by General Motor.

Saab is known for its innovation,(they are the company who invented headlight viper, split-view side mirror, direct ignition, and 16-valve turbocharged engine) but couldn't seem to find its footing in the automobile industry.

Their production as of 2008 totaled just a mere 90k units, (compare that to BMW which produces more than 1million units per year).

The thing with Saab is that it is just another car from GM, a sorta second fiddle to GM's less than remarkable legacy of churning out cars. Nevermind the innovative part of SAAB, (all those are history as GM took over in 1989), SAAB could not find its niche in te mindset of auto-driver.

The inconsistent ad campaign undertook by GM over the past couple of years did not help them either.

Unlike the strong mindset builders like Volvo, BMW, Mercedes, Toyota, Honda etc., SAAB is a brand waiting to be packed in the demolition counter.