Does Accounting Firm Needs Marketing Division?

My answer to this question is "Sure!, definitely" Simply because marketing is the key success factor to the survival of a company. Without marketing, you cannot communicate with your clients, not only existing clients but also future ones.

See, one unequivocal fact about business is that you need to grow year to year. If you don't and your market do, you know that you are losing out, and if this continues for many years, unless the world stay static as well, you will sooner than later find yourself losing out and start looking out for other retirement plans.

PricewaterhouseCoopers, one of the world's largest professional service, their audit division is among the big four in the world, provides free global survey results, holds expert conferences, comprehensive internet platform for communication among others to promote themselves. They even has a marketing position in the executive board, they call this position Brand, Communication and PwC Experience.

Without marketing, a brand or a company will the most own a generic image, undifferentiated from other competitors. And being undifferentiated means customers can move from one place to the other at their own whim, and customers love to move around.