What do you think of when you hear the name James Cameron?

Branding is rather an amazing sort of thing. A name or a word could elicit and evoke emotions like we never know.

Mention Google, people associate it with the best search engine in the world.

Mention Coke, most of us will think of fun and play. (For me I will think of thirst quencher, I love Coke)

James Cameron is a brand by itself. Place this name aside a movie, you can be sure that the movie will be no short of spectacular.

Avatar, the first movie directed by James Cameron since 1997's Titanic, the highest grossing movie of all time, is a visually spectacular movie. Not only James Cameron is known for his meticulous work, his continuous strive for perfection, sometimes to the point of offending his co-workers, his uncompromising believe of his vision is very admirable.

One still remember his acceptance speech when he won the 1998's Oscar for best director for Titanic, proclaiming "I am the king of the world", after going through a near-bankrupt state making that very movie, you can't help to give it to this person for his conviction in his believe. (He is reported to take out his own money to complete this movie reported to be the most expensive movie ever at that time)

Everyone, every name has got an emotion attached to it. What is yours? And more importantly, what emotion you would like to associate your name to?