Susan Boyle

How do you explain this Susan Boyle phenomenon?

Many months ago I still remember Billboard.com did a survey, which ask whether Susan Boyle will achieve commercial success after Britain Got Talent? I immediately went out in search for information about her. I must admit I did not watch Britain Got Talent, and did not know the extent of the attention she's getting at that time, via Youtube.com et al. The video of her inaugural performance at Britain's Got Talent has already been viewed up to 100 million times! (One of the many videos of her performance was actually viewed as of today 79,875,807 times, the one with Simon Cowell frustrate look screenshot, which of course eventually turns into pleasure).

She was the success story human being loves to devour on. People loves a rags to riches story, a go-for-your-destiny story, and Susan Boyle has the top recipe for the media. Go to Wikipedia.org if you will to find out more about her, if you do not know much yet by now of course.

Early this year, in May, DailyRecord.co.uk got hold of Susan's video recording of her performance in 1984 for a competition at Fir Park Social Club at Motherwell. That's the third exclusive video posted by DailyRecord.co.uk after one of which is the first, her 1995 performance at Micheal Barrymore's My Kind of Show.

Around the same time, her name, look and the element she represents(frizzled middle age went makeover) went parody in Southpark, The Simpsons, Late Night with Jimmy Fallon, and even in video games, The Sims 3. Her 'element' is so distinctive that on November episode of 30 Rock, the character Kathy Geiss sang in the characteristics of Susan Boyle, people instantly recognised the parody, as Liz Lemon and Jack Donaghy (the main characters in the show) teared up.

That's her brand. Her representation, and it endears the public. And her publicist does know how to capitalize on it to reap this tasty fruit of record sales.