Well, I do not espouse myself as the refined palate sort of guy but I actually love Domino Pizza, more than other brand of pizza.
So I am very surprised Domino Pizza actually took the trouble with revamping the whole recipe of its pizzas.
Mean to say, if you demonstrated a definite and differentiated value, in Domino's case, efficient home delivery service, doesn't matter if your food sucks, you still can achieve the 2nd biggest player in the food market.
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