Sunday, January 24, 2010

Mobile Marketing Strategy is in full force

GQ has been working with Apple iPhone on its mobile magazine. Cost USD 2.99 it has sold over 6000 copies on the first month, and 12,000 on the second month; a far cry from their hardcopy circulationo of up to 500,000 copies.

Other magazines like Esquire are also going in the same direction. It has begun. Convergence is inevitable.

Welcome to the new age. Marketers prepare you bullets. Be the first to go in.

But I am not done yet, this mobile magazine launch is a preparation for the launch of Apple's tablet, named boringly AAPL, you should be able to read it this coming thursday.

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