Google sponsors all in-flights WIFI by Virgin America until Jan 15, 2010. The usual cost for the WIFI is USD13.
Yahoo! gives free WIFI in Timesquare for a whole year.
Microsoft gives free WIFI to airports and hotels, with condition that surfers make one search at Bing.
Such marketing expenditure draw two factors of leverage. The philanthropy factor(modern-age sceptical consumer appreciate free things coming from big corporations), and the public relations factors(media loves to cover this sort of news).
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