Key Selling Proposition of a restaurant

If you are opening a restaurant, what will be your key selling propositions?

If you decide that your food is your core selling propositions, I suggest you rethink before jumping ahead.

Food is rarely a key selling propositions of a restaurant these days. The nasi lemak kampung and chau kueh tiau from the famous joints took many many years to establish themselves. If you want to be successful by getting people to talk about your food, you might as well prepare yourselves for a long ride.

Restaurants sell tasty food but also most importantly serve fringe benefits like mesmerizing ambience(like Starbucks), speedy food delivery (like Mc Donalds), great meeting up place(like Steven Corners), and ideal Football joint (like many mamak stores) .

OK so maybe fine dine should emphasize on their food as key selling proposition, but for lower cost restaurants, people look at something else. Just remember this, they are never gonna come frequently to your place just because of your food. They come frequently because you have variety, you have WIFI, you have good air-condition, you have excellent service , or even pretty waittresses, etc.

Think like that, you may have just found yourselves another Old Town White Coffee.