Honda Innovative Radio Ad

Honda Christmas and New Year's Ad is rather innovative. Notice the whistle at the beginning of the radio ad.

Amongst the mundane and monotonous sound of radio ad, this whistle suddenly awaken the listless listener from their concentration of work, from their mind-wandering, and then take notice.

And most powerful of all, anytime they hear this whistle they think of Honda. For a brand which people strongly associate with quality, all the ad need is just a reminder of its name.